Public Relations, Marketing, and Creative Services
Nova Southeastern University’s Division of Public Relations, Marketing, and Creative Services (PR & Marketing) is dedicated to representing, promoting and serving the university in accordance with NSU’s mission and core values. PR & Marketing oversees all marketing and promotional communications projects for the university and is responsible for NSU’s overall brand management and advertising. This includes the development and execution of NSU’s integrated marketing communications strategy delivered through advertising, digital and web channels, strategic social media management, public and media relations, video storytelling, executive communications, and crisis communications.
Consistency in NSU’s visual and content storytelling is essential for a strong brand. PR & Marketing devotes its diverse talents in design, writing, digital, and creative services to bring projects and campaigns to life in order to meet enrollment, fund raising, and university goals.
PR & Marketing collaborates and partners with President Moon, the senior leadership team, the deans, and university colleagues to build and enhance brand awareness, increase the quality and quantity of inquiries and enrollments, assist with student engagement and retention, and continually improve NSU’s visibility and reputation as a preeminent university.
In addition, PR & Marketing will:
- Ensure that all print jobs are processed through the Office of Printing and Publications and Procurement.
- Maintain and promote brand guidelines and the website, and activate Brand Ambassador champions.
- Handle, produce, review, or assign any logo and signage projects, designs, revisions, updates, etc.
- Approve initial product and design selections for licensing partners and NSU bookstore/retail operations.
To view examples of the work created by this division you can visit NSUFlorida.com.