Brand Promise

The NSU Edge

NSU’s brand promise is to deliver an edge—a competitive advantage—to our students, as well as to our employees, alumni, donors, partners, employers, patients, and community.

The NSU Edge empowers students so they can build their own future and make a difference in the world. NSU delivers the credentials and experiences that give students a competitive advantage in building the careers of their dreams, while allowing them to pursue their personal passions.

The NSU Edge enables alumni and donors to be deeply engaged with the university and the community, to build their legacies in meaningful and personal ways. And it provides faculty and staff with inspiring opportunities to positively impact students, personally and professionally, while also pursuing their own professional development.

In short: The NSU Edge is a competitive advantage in your career, your community, your life.