NSU 2014-2015 Undergraduate Catalog

330 Nova Southeastern University • Undergraduate Student Catalog • 2014–2015 COURSE DESCRIPTIONS contemporary theoretical approaches for understanding the connection between human communication and human behavior. Prerequisites: one COMM course; and COMP 2000 or COMP 2010 or COMP 2020 or COMP 2000H. COMM 3200 Principles of Public Relations (3 credits) This course focuses on the nature, role, and scope of public relations on national and international levels. Topics introduced are organizational behavior and the ways in which it is shaped, public relations ethics, public relations practice in private and public arenas, emphasizing management and public relations strategy. Prerequisites: COMM 2040 and COMP 2000 or COMP 2010 or COMP 2020 or COMP 2000H. COMM 3500 Media Regulation (3 credits) Media Regulation: Survey of media policy and regulation emphasizing issues of libel, free speech, privacy, confidentiality of information and sources, as they pertain to mass media, advertising, and public relations. Prerequisites: one COMM course and COMP 2000 or 2010 or 2020 or COMP 2000H. COMM 3600 Persuasion (3 credits) Students will learn theories and strategies relevant to the study of public persuasion and social influence. Topics will focus on the role of persuasion in public address, advertising, business, politics, government, and social movements. Students will study the tools and techniques used to understand audiences for the purposes of marketing communication messages. Prerequisites: One COMM course and COMP 2000 or COMP 2020 or COMP 2000H. COMM 3800 Advanced Field Video Production (3 credits) This course offers instruction in advanced electronic field production techniques, including scripting, lighting, portable field audio and video recording equipment operation, directing, and video editing. Students will master advanced creative, production, and aesthetic skills through a combination of readings, production exercises, individual and ensemble projects, and portfolio development. As television is a labor-intensive medium, students should expect to spend considerable time outside of class to complete the assignments. Pre- requisite: COMM 2800. COMM 4200 Public Relations Campaigns (3 credits) This course is designed to familiarize students with public relations agencies, their structures and how they function as counseling and consulting services for many types of organizations. The preparation of problem-solving campaigns, programs and projects will be emphasized. Students will implement the four-step public relations process in the form of group and individual proposals. Students will utilize skills in critical thinking, writing, reading, research and new technologies. Prerequisite: COMM 3200. COMM 4500 Media and Cultural Studies (3 credits) This course will provide students with a comprehensive examination of social theories and their relationship to the critical understanding of mass communication. The course will address issues raised by the contemporary communication environment in relation to people’s complex interactions with popular media. Students will explore the relationship between the media and modernity and will analyze the impact of media on modern societies. The course will explore some key issues of social theories as applied to media phenomena, including the concepts of ideology, hegemony, culture and the public sphere through the work of key theorists and case study analysis. Prerequisites: COMM 2900 and COMP 2000 or COMP 2020 or COMP 2000H. COMM 4900 Special Topics in Communication (3 credits) This course offers a cross-sectional view of the media through a focus on a particular medium, theme, or genre. Specific focus to be announced. May be repeated once for credit, if content changes and with written consent of division director. Prerequisites: one COMM course or one SPCH course; and COMP 2000 or COMP 2010 or COMP 2020 or COMP 2000H. COMM 4950 Internship in Communication (1–12 credits) A 10-20 hour per week field or work experience for 16 weeks (or more) in the student’s major area of study. Consult academic division for specific details and requirements. Prerequisite: cumulative GPA of 2.5 or higher, completion of 60 or more credit hours, and permission of division director. COMM 4990 Independent Study (3 credits) The student selects, and carries out independently, library and/or empirical research. Faculty supervision is provided on an individual basis. Written consent of instructor and division director required. Prerequisite: one COMM course; and COMP 2000 or 2010 or 2020 or COMP 2000H. COMP—Composition COMP 1000 Basic Writing (3 credits) A writing workshop emphasizing the writing process, reflection, and the production of proficient writing at the sentence, paragraph, and document level. This course prepares students for COMP 1500 through hands-on experience with college-level writing conventions.