Perspectives Winter/Spring-2017

COLLEGE OF HEALTH CARE SCIENCES • 37 Many people who work in academia have attended professional conferences and conventions where exhibitors hand out pens, candies, and other samples that market their institutions and programs. In June 2016, the CHCS Department of Health Science launched an innovative marketing tool with the introduction of a health science tote bag. Renata Rosenqvist, J.D., program manager, in collaboration with Brandee Evans, NSU Health Professions Division graphic designer, created the artwork for the tote bag. Through creative images, the tote advertises the four online and two on-site Department of Health Science aca- demic programs. The tote displays the beautiful landscapes of the Health Professions Division complex on the Fort Lauderdale/Davie Campus and Fort Lauderdale’s beach. While recruiting at the American Dental Hygienists Association (ADHA) 2016 Annual Session in Pittsburgh, Pennsylvania, Rosenqvist and Peter Holub, Ph.D., D.P.M., associate professor, distrib- uted 200 tote bags to conference attendees. The attendees were seen carrying them throughout the conference, and they even brought friends and colleagues to the NSU booth to obtain the colorful totes and learn more about the college’s health science programs. “This is the most beautiful tote bag I have ever seen,” one conference attendee said as she left the health science booth. n Health Science Department Implements Innovative Marketing Strategy Renata Rosenqvist is shown at the ADHA 2016 Annual Session in Pittsburgh, Pennsylvania.