NSU Brand Book 2015

The Nova Southeastern University Brand | 59 THE NOVA SOUTHEASTERN UNIVERSITY BRAND / IDENTITY Textures can enhance design and add visual and emotional interest. A texture can be the main focus of a layout as a large design element or as a secondary background element. Textures should never distract from the essential elements or messaging of the design. IMAGERY / TEXTURES Palm tree bark texture Sand texture Palm frond texture In instances where conventional photography isn’t practical, a library of vector-based patterns is available for use in print and digital executions. These patterns complement our university’s brand when used judiciously, primarily as a background for minimal content. Please contact the Office of Publications should you need electronic artwork. Do not construct your own patterns, or alter the approved patterns in any way. IMAGERY / PATTERNS Shark-tooth “Mandala print” pattern Inverted “shark-tooth/diamond” pattern