NSU Brand Book 2015

The Nova Southeastern University Brand | 47 ! Do not use distracting special effects like drop shadows. Do not use the logo as part of a headline or within body copy. Do not place the full-color logo on clashing background colors or dark images (always use the reversed logo). C o m e o n d o w n a n d v i s i t Do not place the full-color logo on distracting backgrounds. Do not change the position of the graphic elements of the logo. Do not crop the logo. Do not transpose the logo colors. Do not make the logo a pattern. Do not use the NSU logo as bookends. For maximum impact and recognition, the NSU logo must always be used consistently and correctly. This page shows a variety of common mistakes and instances where the logo is used in an unacceptable manner. NSU LOGOS / INCORRECT USAGE Additional Examples: THE NOVA SOUTHEASTERN UNIVERSITY BRAND / IDENTITY Do not add elements to the logo. Do not remove or rearrange elements of the logo. Do not lock up promotional slogans to the logo. Do not enclose the logo in a box or shape. Do not position the logo on angles. Do not reproduce the logo in unauthorized colors. Do not stretch or distort the logo. Do not outline the logo. NSU Do not re-create the logo. Do not change the size of the graphic elements of the Nova Southeastern University logo. Annual Celebration!