NSU Brand Book 2015

The Nova Southeastern University Brand | 33 THE NOVA SOUTHEASTERN UNIVERSITY BRAND / IDENTITY NEUTRAL PALETTE IN THE SHADE Pantone: 429 CMYK: 21-11-9-23 RGB: 162-170-173 Hex: #A2AAAD RAZOR GRAY Pantone: 415 CMYK: 22-14-23-38 RGB: 145-147-136 Hex: #919388 SANDY BEACH Pantone: 155 CMYK: 0-13-33-6 RGB: 239-209-159 Hex: #EFD19F These colors are appropriate backgrounds on printed and web applications as an alternate to paper white. They can also be used as accent colors, in addition to the accent colors shown on the next page. COLOR / NEUTRAL PALETTE 85% 70% 50% 25% 10% Inspired by the beauty surrounding the university’s campuses, a secondary palette composed of PMS 130, PMS 021, PMS 390, PMS 326, PMS 3115, and PMS 285 complements NSU’s primary colors. These can be used at any screen value, as colors may vary when used on different colors and/or textures of paper stock (uncoated, matte, gloss, etc.). The screen values shown are recommended. The primary, neutral and bright color palettes can be used no less than 10% in any given communication. These colors are to be used with the primary colors for highlighting specific elements or copy as well as adding visual appeal to most any marketing communications. SUNRISE GOLD Pantone: 130 CMYK: 0-30-100-5 RGB: 242-169-0 Hex: #F2A900 BRIGHT PALETTE HIBISCUSORANGE Pantone: 021 CMYK: 0-69-100-0 RGB: 254-80-0 Hex: #FE5000 PALMGREEN Pantone: 390 CMYK: 27-0-100-3 RGB: 181-189-0 Hex: #B5BD00 TROPICALOCEAN Pantone: 326 CMYK: 81-0-39-0 RGB: 0-178-169 Hex: #00B2A9 DEEPBLUEOCEAN Pantone: 285 CMYK: 90-48-0-0 RGB: 0-114-206 Hex: #0072CE FLORIDA SKIES Pantone: 3115 CMYK: 59-0-14-0 RGB: 0-193-213 Hex: #00C1D5 COLOR / BRIGHT PALETTE 85% 70% 50% 25% 10%