NSU Brand Book 2015

The Nova Southeastern University Brand | 31 THE NOVA SOUTHEASTERN UNIVERSITY BRAND / IDENTITY The university’s primary colors are NSU Blue (PMS 287) and NSU Gray (PMS 431). These colors should most often be used at 100 percent, but can be screened back to the percentages shown. At minimum, NSU blue should be present on all visual communication materials. An expanded accent palette has been developed to complement our primary color palette. These secondary palettes were inspired by colors found in campus architectural elements and the university’s tropical setting: the sun, sand, blue skies, seas, and palm trees. Use Pantone or CMYK values for externally printed pieces, RGB values for documents printed in the office, and HEX numbers for Web colors. COLOR NSU BLUE Pantone: 287 CMYK: 100-70-0-15 RGB: 0-0-153 Hex: #003893 PRIMARY PALETTE NSU GRAY Pantone: 431 CMYK: 11-0-0-65 RGB: 104-115-122 Hex: #666D70 85% 70% 50% 25% 10%