NSU Brand Book 2015

The Nova Southeastern University Brand | 21 THE NOVA SOUTHEASTERN UNIVERSITY BRAND / FOUNDATION Our design tenets provide a foundation for visually communicating our brand clearly, consistently, and with distinction. Adhering to these tenets as well as the graphic identity guidelines that follow will establish a strong brand identity for Nova Southeastern University among our varied audiences. Consistent application on stationery, Web pages, publications, electronic media, signage, and other tactics ensures that we’re presenting an image that is uniquely ours. Our design should be purposeful , ownable , and engaging . BRAND FOUNDATION / DESIGN TENETS