NSU Brand Book 2015

The Nova Southeastern University Brand | 13 THE NOVA SOUTHEASTERN UNIVERSITY BRAND / FOUNDATION PURPOSE To ourselves and our stakeholders To make every learning moment purposeful, meaningful, and productive. POSITION To the market Built for the real world — NSU is an organization focused on shaping students and our communities, while making the next important discoveries. NSU is offering highly relevant programs and degrees that put students on a path to successful careers. BRAND FOUNDATION / MEANING BENEFIT For NSU Students: NSU helps me find a purpose, which leads to a career. For NSU Parents: NSU prepares my child for the challenges and opportunities of today’s world. For NSU Faculty, Staff and Leadership: A place where I positively impact students and my field. And make a difference every day. For Alumni: I’m proud of my school and the success it helps me achieve. NSU is a vibrant community that keeps me engaged with new generations of success. For NSU Donors: NSU allows me to make meaningful contributions to the community, leaving a legacy that helps shape the future.