Dr. Kiran C. Patel College of Osteopathic Medicine (KPCOM)—Osteopathic Medicine Program 2024–2025 168 Online Social Networking: A Brief Definition A social networking site is a place on the Internet where users can create a profile and connect that profile to others (whether it be individuals or entities) to establish a personal or professional network. Examples include, but are not limited to, Facebook, Instagram, LinkedIn, Twitter, and YouTube. A weblog, or a “blog,” is a website, usually in the form of an online journal, maintained by an individual or group, with regular commentary on any number of subjects which may incorporate text, audio, video clips, and any other types of media. Potential Consequences of Online Unprofessional Behavior The permanence and written nature of online postings may cause them to be subject to higher levels of scrutiny than many other forms of communication. Therefore, postings made on social networking sites are subject to the same standards of professionalism as any other personal or professional interaction and will be treated as if made in a public forum. Postings made on social networking sites can have educational ramifications. Conduct that violates university policies or procedures may result in disciplinary action. The use of social networking sites or weblogs can also have legal ramifications. Comments made regarding the care of patients, or that portray you or a colleague in an unprofessional manner, may be used in court as evidence of a variety of claims (including, but not limited to, libel, slander, defamation of character, negligence, and others) or in other disciplinary proceedings (e.g., state medical licensing boards). Other potential consequences include the revocation of a residency selection, or sanctions by a professional licensing board. Also, the statements and media posted within these sites are potentially viewable by program directors, future employers, and patients or clients. It is not uncommon for program directors to search for the social networking profiles of potential residents and to use the discovered information in making selection decisions. Individuals have been denied residencies and other employment opportunities as a result of material found on social networking sites. With respect to confidentiality, the Health Insurance Portability and Accountability Act (HIPAA) applies to social networking sites, and violators may be subject to the same prosecution as with other HIPAA violations. In addition, cyberstalking and other inappropriate postings can be considered forms of sexual harassment. Online relationships with other medical students are subject to the NSU Sexual Misconduct Policy/Title IX. Please refer to the policies contained within the NSU Student Handbook. Best Practice Guidelines for Online Social Networking 1. T he lines between public and private as well as personal and professional are often blurred in online social networks. By identifying yourself as a KPCOM student, you may influence perceptions about KPCOM by those who have access to your social network profile or weblog. All content associated with you should be consistent with your position at the school and with KPCOM’s values and professional standards.
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