NSU Horizons Spring 2013

27 HORIZONS Like other universities, NSU embraces social media as a way to connect with its students, for students to make new friends, and for alumni to reach out to each other. NSU’s official presence, maintained by the Office of University Relations, is on Twitter, Google+, YouTube, Pinterest, LinkedIn, and Foursquare, as well as Facebook, where students can find pages for specific colleges, student groups, and graduating classes. NSU is also the first university to have a social vending machine, which creates viral promotions with Razor’s Revenge, a crane game that activates when students send customized tweets to NSU’s Twitter account, now at 4,700 followers. Located in the Don Taft University Center, Razor’s Revenge gives students a chance to win university gear—such as shirts, toy sharks, cups, and towels—when they tweet the customized message. Students are limited to one chance a day to win items, but Razor’s Revenge has been so popular that the prizes regularly have to be replenished. Customized Facebook posts are currently being added into the Razor’s Revenge mix. “Our goals are to expand our presence on social media by creating fun, engaging content that our fans enjoy sharing,” said Kim Cohane, M.S., online marketing and social media KEEPING THE NSU COMMUNITY CONNECTED AND REACHING INTO THE CLASSROOM BY JOSEPH SCHWERDT