Horizons Fall 2013

31 HORIZONS “The time has gone by so fast,” he said. “Obviously that’s what happens when you enjoy what you’re doing.” Weinstein said his favorite part about working at NSU is that he gets to do so many different things. “I love the fact that I have the freedom to teach the areas that I find most interesting,” he said. “I do a lot of my work in customer value and marketing strategy, which happens to be the two areas that are really exciting and that impact change in organizations. I also get the chance to work with both the business community and the academic community.” Weinstein is an internationally known expert in market segmentation and customer value and has done research and consulting for some of the largest technology firms in the world, including high-profile names such as Bayer Diagnostics, Hewlett Packard, and Motorola. He has written 7 books and more than 70 articles and papers. “Art Weinstein is an academic visionary and a great asset to this university,” said J. Preston Jones, D.B.A., dean of the Huizenga School. “His contributions to NSU and the business school will help establish our reputation as leaders in education.” Weinstein said he is honored to be reprising his role as chair of marketing for the Huizenga School, a position he held from 2004 to 2009. He hopes to help continue the business school’s growth and increase its prominence by “keeping it innovative and practical and filling real-world needs.” Part of that process, he said, includes the new M.B.A. in Marketing and the move toward “niche” M.B.A.s that allow students to specialize in certain aspects of business and market- ing. “Some companies are saying, ‘What do you really do? What can you show us?’ With a niche M.B.A., you can say you have expertise in services, brand management, social media, market- ing strategy, etc.,” he said. When he is not researching, writing, or teaching, Weinstein enjoys spending time with his wife, Sandee, and their son, Trevor, 14. He loves reading, watching the History Channel, and as evidenced by the posters on his office wall, is a big fan of progres- sive rock bands such as Asia and Yes. And, if he doesn’t add a fourth Faculty of the Year award to his cache of prizes that will be fine with this marketing professor. He simply enjoys developing innovative programs, contributing his expertise, and creating superior customer value at NSU. “In my view, it’s not about winning awards,” Weinstein said. “It’s about doing the best you can do every day.” n AROUND NSU MEDICAL SCHOOL PROFESSOR HONORED Kenneth Johnson, D.O., FACOOG, was named a Top Obste- trician/Gynecologist by the International Association of Obstetricians and Gynecologists (IAOBGYN). Johnson, chair of the Department of Obstetrics and Gynecology at NSU’s College of Osteopathic Medicine, will be profiled in the publication The Leading Physicians of the World . The IAOBGYN spotlights physicians who have demonstrated success and leadership in their profession, and it provides an opportunity to network, collaborate, and share informa- tion with medical professionals from around the globe. NSU RECEIVES ITS LARGEST TITLE V GRANT AWARD NSU has been awarded a Cooperative Development Grant by the U.S. Department of Education totaling approximately $3.9 million. The grant, from the depart- ment’s Hispanic-Serving Institutions Division, is the single largest Title V award received by the university. NSU is one of only four institutions in the nation to receive the Cooperative Development Grant and the only college or university in Florida to receive this award for 2013. The Title V funding will be used to develop programs and services to better meet the needs of students pursuing high-demand science, technology, engineering, and math related programs and careers, and especially, students focused on academically challenging careers in computer science and computer information systems. Cooperative Development Grants are awarded to eligible Hispanic–Serving Institutions that are collaborating with one or more colleges or universities of higher education. NSU will serve as the lead institution, in collaboration with Broward College, with which NSU has previously had strong collaborations. NSU has been nationally ranked in the top 25 institutions for awarding degrees to Hispanic students, according to the May 2013 edition of Hispanic Outlook . In addition, the May 2012 edition of Hispanic Outlook ranked NSU among the top five colleges or universities nationally for awarding master’s and doctoral degrees, and first nationally in awarding first-professional degrees to Hispanic students.