The university’s primary colors are NSU Blue (PMS 287C) and Main Gray (PMS 430C). Use these colors at 100 percent opacity whenever possible. NSU Blue should be present on all visual communication materials whenever possible.
NSU’s color palettes are designed to boldly enhance our visual elements. For print, there is a primary color palette that you should use for most applications, and a secondary palette that should be used sparingly to complement the primary colors. For web, the primary and secondary palettes consist of colors that are used specifically on NSU web pages.
The palettes are available in the following formats:
- RGB - for computer monitors and other electronic display screens
- CMYK or Pantone™ - for print applications
- HEX - for HTML and web-based use
Normal Text
Large Text
Dark Blue (#0C2340)
NSU Blue (#002A84)
Mid Blue (#006ECC)
Light Blue (#66A9E4)
NSU Gray (#76828A)
Dark Gray (#54616B)
Light Gray (#BBC2C6)
Sunrise Gold (#EFA300)
Hibiscus Orange (#FD4C00)
Palm Green (#B1BB00)
Tropical Ocean (#00ADA6)
Florida Skies (#00BDD3)
Print - Primary Colors
Dark Blue
Pantone: 289
CMYK: 100-76-12-70
RGB: 12-35-64
Hex: #0C2340
NSU Blue
Pantone: 287
CMYK: 100-81-0-23
RGB: 0-42-132
Hex: #002A84
Mid Blue
Pantone: 285
CMYK: 90-47-0-0
RGB: 0-110-204
Hex: #006ECC
Light Blue
Pantone: 284
CMYK: 54-19-0-0
RGB: 102-169-228
Hex: #66A9E4
NSU Gray
Pantone: 430
CMYK: 50-34-27-11
RGB: 118-130-138
Hex: #76828A
Dark Gray
Pantone: 431
CMYK: 63-45-34-25
RGB: 187-194-198
Hex: #54616B
Light Gray
Pantone: 428
CMYK: 21-13-8-0
RGB: 187-194-198
Hex: #BBC2C6
Print - Secondary Colors
The secondary palette is inspired by colors found on our campuses and the university’s tropical setting: the sun, sand, blue skies, seas, and palm trees. Their transparency can be screened back to the percentages shown. Colors from NSU's secondary palette should not be used as background colors behind text, unless for the purpose of one-line calls to action or website buttons.
Sunrise Gold
Pantone: 130
CMYK: 0-32-100-0
RGB: 239-163-0
Hex: #EFA300
Hibiscus Orange
Pantone: 021
CMYK: 0-74-100-0
RGB: 253-76-0
Hex: #FD4C00
Palm Green
Pantone: 390
CMYK: 20-0-100-8
RGB: 177-187-0
Hex: #B1BB00
Tropical Ocean
Pantone: 326
CMYK: 81-0-38-0
RGB: 0-173-166
Hex: #00ADA6
Florida Skies
Pantone: 3115
CMYK: 70-0-13-0
RGB: 0-189-211
Hex: #00BDD3
Web Content Accessibility: Color Contrast
The following table serves as a guide, as determined by the Web Content Accessibility Guidelines (WCAG) 2.0, for web color combinations that have a high enough contrast to be accessible to people with disabilities, including blindness and low vision. When using a background color for a section on the NSU website, this guide will help determine which text color can be used on top of it to meet accessibility standards.
Large text is defined as 14 point (typically 18.66px) and bold or larger, or 18 point (typically 24px) or larger.
A "Pass" indicator signifies that this color combination is a high enough contrast to be accessible as per the text size defined. A "Fail" indicator signifies that the color combination is not accessible and should not be used with the indicated text size.
Normal Text
Large Text
Dark Blue (#001749)
NSU Blue (#003893)
Mid Blue (#0070cd)
Light Blue (#E5F1FA)
Text Gray (#202121)
Main Gray (#7c858c)
Light Gray (#ebebeb)
White (#ffffff)
Web - Primary Colors
The primary web palette consists of colors that are used specifically on NSU web pages. The university’s most prominent primary color is NSU Blue. Use this color at 100 percent opacity whenever possible. NSU Blue should be present on all visual communication materials whenever possible.
Dark Blue
CMYK: 100-68-0-71
RGB: 0-23-73
Hex: #001749
NSU Blue
CMYK: 100-70-0-15
RGB: 0-56-147
Hex: #003893
Mid Blue
CMYK: 91-53-0-0
RGB: 0-112-205
Hex: #0070cd
Light Blue
CMYK: 8-1-0-0
RGB: 229-241-250
Hex: #E5F1FA
Text Gray
CMYK: 3-0-0-87
RGB: 32-33-3
Hex: #202121
Main Gray
CMYK: 54-41-38-4
RGB: 125-134-140
Hex: #7c858c
Light Gray
CMYK: 0-0-0-8
RGB: 235-235-235
Hex: #ebebeb
White
CMYK: 0-0-0-0
RGB: 255, 255, 255
Hex: #ffffff
Contact Us
For more information on the usage of NSU brand elements, please email the Division of Public Relations, Marketing, and Creative Services at nsubrand@nova.edu or contact the Office of Printing and Publications.
